The Mason Brand

Speaking together, we can build a stronger image, support our strategic priorities, and thrive as one institution.

Why Our Brand Matters

Branding is essential in any competitive marketplace. A strong brand commands attention and allows an institution to stand apart from its peers. We all have our personal preferences for brands, whether it’s the kind of phone we use, the beverages we drink, the airlines we fly, or the cars we drive. The bigger the decision, the greater the importance we place on brand.

Education is no exception. We ask people to choose George Mason over other universities. Why should they come here? At the end of the day, our core messages provide an answer to that question.

One of Mason’s greatest strengths is its diversity. We have thousands of unique voices at this university. Yet we share common principles and values that allow us to speak together with one voice. That is our brand. It binds our accomplishments and strengths, shapes our identity, and helps us move forward. It’s our way of telling our most compelling stories.

The point of these messages is to leverage our experience, raise our collective profile, and create a standard of consistency to our communications. We can bring more attention to our research and faculty, attract more students and donors, and position our graduates for the best possible future.


Additional Brand Resources


Quick Start Guide

This Quick Start Guide is designed to help you tell your Mason story quickly and in a powerful way. The guide is organized by audience and includes supporting statements and proof points to help you address specific communication needs.

An Introduction to the Mason Brand

New to working in the Mason brand? This overview is a great place to familiarize yourself with the different parts of the Mason brand, including an overview of our logos, messaging, colors, fonts and more. Use this document as a "cheat sheet" or reference guide.